{"title":"Beauty of Joseon","description":"\u003cp\u003eDiscover \u003cstrong\u003eBeauty of Joseon Korean skincare\u003c\/strong\u003e, a K-beauty brand inspired by traditional Korean beauty rituals and modern skin science. Known for elegant formulas featuring ingredients such as rice water, ginseng, green plum, propolis and Centella Asiatica, Beauty of Joseon products are designed to support calm, hydrated and naturally glowing skin.\u003c\/p\u003e\n\u003cp\u003eOur Beauty of Joseon collection brings together bestselling cleansers, serums, moisturisers, sunscreens and everyday skincare essentials made for fresh, healthy-looking skin. Whether you are targeting dullness, dryness, uneven tone or a stressed skin barrier, Beauty of Joseon makes it easy to build a gentle yet effective Korean skincare routine.\u003c\/p\u003e\n\u003cp\u003eShop \u003cstrong\u003eBeauty of Joseon skincare\u003c\/strong\u003e at House of Zouk and discover timeless K-beauty favourites for a smooth, radiant and dewy complexion.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50","title":"Beauty of Joseon – Relief Sun Rice + Probiotics SPF50+","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour everyday glow shield that feels like skincare, not sunscreen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’re someone who usually “forgets” SPF because it feels heavy, greasy, or leaves a white cast… this is the one that changes the game. Beauty of Joseon Relief Sun is a lightweight, silky sunscreen that protects your skin while making it feel better throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s packed with rice extract and probiotics, giving your skin a soft, nourished, healthy-looking glow while shielding it from daily UV damage. Think of it as skincare + sun protection in one step, without the usual sunscreen drama.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe texture is where it really wins: a creamy lotion that melts into skin instantly, no chalkiness, no stickiness, just smooth, hydrated, natural-looking skin that feels like nothing is on.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eHigh broad-spectrum SPF50+ PA++++ protection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eNo white cast, even on deeper skin tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eLightweight, breathable cream texture (zero heaviness)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eLeaves skin dewy but not greasy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWorks beautifully under makeup (no pilling, no clumping)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFeels more like a moisturiser than a traditional sunscreen\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRice Extract (30%)\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e A traditional Korean skincare staple that helps brighten and soften skin while delivering gentle nourishment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProbiotics Complex\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Supports a healthy skin barrier and helps keep skin balanced and resilient against environmental stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Helps improve uneven tone and boosts overall radiance for that naturally glowing finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e A hydration magnet that keeps skin comfortable, plump, and moisturised throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAll skin types, especially those who hate the feel of traditional sunscreen but still want strong daily protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf your skincare routine had a “do-it-all, look effortlessly glowy, and protect your skin at the same time” step… Beauty of Joseon sun cream would be it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":64977282269533,"sku":null,"price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1080\/3141\/0525\/files\/beauty-of-josean-rice-sun-cream-spf.png?v=1782019171"}],"url":"https:\/\/houseofzouk.co.uk\/collections\/beauty-of-joseon.oembed","provider":"House of Zouk","version":"1.0","type":"link"}